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Website Consultation

Today, when most people own at least one computer and one or more smart phones or tablets, your website is everything. Put another way, your website is possibly the most important piece of your business puzzle. It serves as your online brochure, telling all who visit it exactly who you are and what you have to offer. And since such a large percentage of people refer to a business’ website before doing anything else, it is extremely important that yours is attractive, user-friendly and most important: up-to-date and accurate.

     Whether your site visitors are there to gather information on your products in advance of visiting your physical location, or are planning to make an online purchase, your site should make their experience helpful, productive and enjoyable. Doing so maximizes your sales potential, regardless of what you’re selling.
     There are some key components that every website should have in order to both hold the attention of the visitor and to turn their online visit into a sale, whether online or in person. And if you have a physical location where you sell actual products and you’re thinking you don’t need an online store, think again. It’s quite likely your competition offers products online, and in today’s fast-paced world you need to do everything possible to compete.
     One key component to a good website is your contact information: your business name, how you can be reached (email, phone, mailing address), and if you have a physical location, where you are, including an accurate street address for those GPS users. It’s surprising how many websites make this information challenging to find.
     Another key component is who you are. Most sales relationships are based at least partly on trust. Most of us are far more comfortable spending our hard-earned money with someone we know and trust. Even if you’ve never met your potential customer or client, if you can share on your website who you are that will impart a level of trust that can help make the sale.
     MCBS will consult with you on your website to ensure that you realize maximum exposure and sales. Anything required to keep your site current and operating efficiently can be handled on the schedule of your choice.
     Email or call us to discuss how we can help you bring your business to the next level. Fees for services are based on the level of involvement required. We can create websites and shopping carts for your e-commerce needs that you can administer yourself, or we can take on those tasks for you, leaving you to focus on the areas of your business that you love most.

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