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Newsletters, whether distributed online through email (Constant Contact) or printed and mailed the traditional way, are a highly effective and efficient way to keep in touch with clients, previous guests, potential customers and anyone else you choose to communicate with.

You are able to share exciting news, special offers, schedules, or important changes. But maybe the most compelling reason to utilize a newsletter for your business is to stay in touch with people and remind them you are there. Keeping your business at the top of someone’s mind is of the utmost importance when there are so many similar businesses vying for the attention of the same customer.

You offer a unique experience and it is worth your while to be sure your customers remember you, whether you’ve just made a first-time contact or have been interacting with the person for years, or possibly even with generations of the same family. With all of the communication competition in today’s world, staying in touch could mean the difference between continued business and a one-time visit. The end result of keeping in touch will likely mean a healthier bottom line for your business.

A newsletter can contain as much or as little information as you care to share, and can be as frequent as once a month, or as simple as an annual outreach, possibly around the end-of-the-year holiday season, or a Happy New Year greeting. Of course there are many options in between as well.

If you like the idea of staying in touch with clients, guests, and customers of any kind, but just don’t have the time, let MCBS get you started. We can create a template for you and either maintain contact for you as well, or teach you how to do it yourself. We’ll take the pressure off of you and your valuable time and ensure that you reap every possible benefit of this type of communication.

Would you like to learn more? Contact us and tell us what business you’re in. We will create a package based on your requirements and desired level of participation. In the mean time, why not sign up for our FREE offers found under Mission Control News on this site. Innkeepers will learn the top 5 ways to put more heads in your beds, and Skin & Body Care specialists will learn important ways to keep your clients coming back again and again.

We look forward to hearing from you and working together to help solve your business puzzle.

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