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Blog Posts

Blogs, shortened from the term Web Logs, have become an important piece of many business puzzles.

According to Wikipedia, “a blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group, and often are themed on a single subject.

Although not a must, most good quality blogs are interactive, allowing visitors to leave comments … blogging can be seen as a form of social networking.

Many blogs provide commentary on a particular subject; others function as more personal online diaries; yet still others function more as online brand advertising of a particular individual or company.

The mechanics of a blog are fairly simple, in that you have the ability to create a series of posts (usually 200 to 300 words) whenever the spirit moves you, and then schedule them to be published whenever you choose.

Armed with this information, don’t you think it’s time to consider how you could use a blog in your business?

You may choose to position yourself as an expert in your field, or put out a chronicle of your experiences, or simply share occasional thoughts about anything and everything having to do with your business and/or industry. You could even solicit feedback from your followers to help guide you in developing a new product or service, or make an improvement you’ve been thinking about.

Regardless of which direction you choose, blogging is an effective and efficient way of keeping in touch with your followers, clients, and guests, and letting them know what you’re up to. In addition to just keeping in touch, you’ll be keeping yourself in their collective thoughts so when it’s time for them to take advantage of the service you offer, you’re the one they’ll think of first. The bottom line is taking a little time to do a blog will help to bring more business through your door, thus increasing your bottom line.

If you’re thinking you could never find the time to do this but are intrigued by the concept, contact MCBS and let’s talk about possibilities. You can feed us your random thoughts and we will create something out of them that will sound as though it came from you. Innkeepers, get in touch with Sharon; Skin and body care specialists contact Sheena. Together we’ll create an easy solution to keep you “top of mind” with your customers.