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Where Do I Find the Time?

That’s a question innkeepers and owner/operators ask themselves all the time.

You have your day-to-day chores and responsibilities that during your busy season seem to take up every waking hour. Then you have the extra things that pop up and need your immediate attention, whether it’s a leaky faucet, cob webs in the corners, a coffee maker that’s on the fritz or any one of a dozen other things.

You’re grateful to have a full house with all of your beds filled, but you know that once the crush of your high season is over, the lull will come. While it’s nice to have a short break so you can catch your breath, you don’t want it to be too long, because that means there’s no money coming in. And those bills keep on coming, since they don’t recognize seasons of any kind.

You know your busiest time is the best time to be focused on bringing guests during the slower times, but where in the world will you find the time? The overuse of that word is intentional here to make a point. Time can be your best friend or your worst enemy, depending on how you are set up.

Something to consider: make a strategic plan to spend whatever time you can steal to communicate with previous guests. Investing just an hour a week, or even a few minutes every couple of days, to reach out and touch people and remind them you’re there could go a long way to helping fill more beds when they’re normally empty. If you schedule a “meeting” with yourself occasionally you’ll increase the odds of making this happen. Don’t look at the project as huge … just little pieces of effort that will ultimately help your bottom line.

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