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What’s Going On?

This may go without saying for the seasoned innkeeper, but the importance to your guests of knowing what is happening when they are in your region cannot be overstated. They nearly always want this information and the more you have to give them, the happier you will make them. When you have happy guests, they will visit you again and they will tell their friends how wonderful and helpful you are.

Just the other day I heard someone ask an innkeeper if he thought taking the time and effort to put all of the information about the area on his inn’s website was really worth it. This was obviously not someone in the hospitality business, or they would have known the answer is a resounding “absolutely!” The time and effort spent on this task is one of the best investments you can make. This innkeeper had done a lot of research and had provided comprehensive information on his region for all of his target audiences (potential guests).

Was it a lot of work? Yes. Did it benefit him in numerous ways? Yes. Not only is the information available for anyone visiting his site, but he has also gained all of that first-hand knowledge so he is able to answer any questions his guests might ask. And with the links he provides to each of the attractions mentioned, his website’s placement in searches becomes higher, which can bring more traffic to his site, which in turn has the potential of putting more heads in his beds. Talk about a win-win!

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