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Your worst proofreader is…

YOU! It has been proven that for your own written words, you are your own worst proofreader. Think about it – you know what you’ve written; you know what you mean to say; you know how it’s supposed to look. Therefore, you’re going to see what’s supposed to be there, which in some cases is not exactly what IS there. Websites, letters, menus, brochures, documents of all kinds, novels and...
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Don’t forget to breathe

For many of us it’s been a wildly crazy summer. The weather here in the northeast has been amazing for most outdoor activities (with apologies to farmers who desperately needed rain) and in many locations the spending public has been more in evidence than in recent history. After a busy season, whether you’ve been serving the traveling public or enjoying everything summer has to offer (or...
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Why Outsource?

When you’re a small business owner there are some very good reasons to outsource some of what you need to do. Primary among them is to give you the time and energy to focus on what you do best. When you make the decision to hire someone else to take care of the things that are not necessarily your forte, you’ll find you have more time to concentrate on the things you enjoy doing. So often...
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Change is in the air

Wow. It’s the end of August already. That can mean different things to different people, but for almost all of us it means some kind of change is in the air. For some it means kids are going back to school, or the holiday season is about to begin. For some it means time to step up the harvest and start putting up food for the long winter to come. For some it means time to start thinking about...
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What if you had truly loyal guests?

What if every guest you liked became a loyal customer who visited more than once a year? What if each time they returned they brought a different new guest with them? What if you could also turn those new guests into additional loyal customers? How great would that be? How much higher would your overall occupancy rate be and how much easier would it be to pay your bills? You have the power to...
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Surprise!

Surprise! Almost everyone loves a good surprise. Not one that catches you off guard in a negative way, or one that embarrasses you, but one that makes you feel good or that helps you remember a really great experience. As an innkeeper you have the ability to surprise your guests on many levels. Creating opportunities for surprises is pretty much up to your imagination. To get those creative...
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